Proof of Usefulness Report

The Looma Project

Analysis completed on 1/31/2026

+669
Proof of Usefulness Score
Category Standard

The Looma Project is a verified, venture-backed Series B company (approx. $30M funding) with significant traction in the 'Retail Media Network' sector. While the user submission contained vague claims (e.g., 'most people have used my product'), independent verification confirms partnerships with major retailers like Kroger, H-E-B, and Harris Teeter, deploying over 5,000 screens. The project demonstrates strong real-world utility and market timing, though the submission quality itself was poor.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+130.0
Technical Innovation+97.5
Evidence Of Traction+255.0
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+760
Usefulness Multiplierx0.88
Final Score+669

Project Details

Project URL
theloomaproject.com
Description
Looma exists to bring transparency, humanity and responsibility to advertising and commerce. We do so by connecting shoppers to the people and stories behind their favorite brands, and informing their purchasing decisions.\n\nOur first product, Loop™, is a network of in-store screens that play short videos focused on storytelling and education. The content for this network is powered by our second product — a marketplace of independent filmmakers who specialize in authentic, human-centric point-of-decision video.\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline