Proof of Usefulness Report

The Hunt

Analysis completed on 2/17/2026

+26
Proof of Usefulness Score
You're In Business

The Hunt was a notable crowdsourced shopping app acquired by Pinterest in 2015 and subsequently discontinued. The project submission reflects a defunct service with obsolete utility in the age of AI visual search (e.g., Google Lens). Claims of 'most people' having used the product are factually incorrect and exaggerated. The revenue field incorrectly lists 'market cap', and the target audience is defined too broadly. While the project has historical significance (Google Editor's Choice), it holds near-zero current value or growth potential as a standalone active project.

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Score Breakdown

Real World Utility+6.25
Audience Reach Impact+4.0
Technical Innovation+3.75
Evidence Of Traction+7.5
Market Timing Relevance+1.0
Functional Completeness+1.0
Subtotal+23.5
Usefulness Multiplierx1.10
Final Score+26

Project Details

Project URL
thehunt.com
Description
The Hunt is a community powered mobile app that is transforming the way that people shop online. By empowering peers to suggest products for each other, The Hunt taps into the personal shopper inside all of us and creates a positive community centered on fashion and individual style. People interact on The Hunt by posting a photo of an item that they’re looking for, along with specific requirements such as budget and size. The Hunt community uses their shopping prowess to suggest products that meet the Hunt criteria. Google Editor's Choice #1 Lifestyle App by Apple 2015 Gartner Cool Vendor in Retail

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline