Proof of Usefulness Report

The Humane Club

Analysis completed on 1/31/2026

+222
Proof of Usefulness Score
Gaining Momentum

The project represents an established agency business (Humane Club/Pykih) pivoting to a subscription model. With 90+ verifiable clients including UNDP and Microsoft, the real-world utility and traction baseline are solid. However, the PoU score is heavily penalized by a low-quality submission (claiming audience is 'everyone' and traction is 'most people'). These hyperbolic claims reduce confidence in the specific growth of the new subscription product versus past consulting work. The technical stack is standard (WordPress/Analytics), offering limited innovation points, but the market timing for independent media tools is favorable.

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Score Breakdown

Real World Utility+100.0
Audience Reach Impact+20.0
Technical Innovation+24.0
Evidence Of Traction+37.5
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+241.5
Usefulness Multiplierx0.92
Final Score+222

Project Details

Project URL
Description
Our clients thrive on candid communication: conveying their best understanding of reality to citizens, internal stakeholders, and enterprise clients. They understand that reality is rarely consistent. Hence, the focus is on using UX and algorithms to communicate data, evidence, and content with all of its messiness and nuance. \n\nHumane Club is a subscription service that builds tools and solutions to help candid communicators — news, journalism, think tanks, researchers, academia, independent media, etc. build their digital presence. As part of the subscription, we provide technology CMS, along with coming up with content (courses, insights, digests) that will help them build purposeful media products. \n\nWe have been in the business of data visualization and communicating data, evidence, and research since 2013. We have worked with 90+ brands across 7 countries. Our past clients include UNDP, Oxfam, CEEW, Institut Montaigne, Operation Asha, Network 18, International Center for Journalists, Microsoft etc.\n\nAbout founder: Dhara Shah is a Founder and CEO of humane.club — a subscription service that helps small businesses, think tanks, researchers and independent media launch and maintain modern WordPress websites. She is an Information Designer and JavaScript and WordPress Programmer with 8+ years of experience. When not working, she is the curator of Global Shapers Community (Gurugram), an initiative of the World Economic Forum and also runs narishakti.in

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline