Proof of Usefulness Report

The Hearts Milk Bank

Analysis completed on 1/31/2026

+470
Proof of Usefulness Score
Industry Mainstay

The Hearts Milk Bank is a verifiable, high-impact non-profit organization (established 2017) providing critical life-saving services to 50+ NHS hospitals in the UK. While the project itself possesses exceptional Real-World Utility and a solid operational track record (including bespoke tracking technology and IoT integration), the submission quality is extremely poor. The submitter ('DeepWing') provided false or lazy claims ('everyone' as audience, 'most people have used my product' as traction), necessitating a heavy penalty on Quality Factors. The final score reflects the high intrinsic value and verified status of the organization, discounted by the lack of effort and accuracy in the submission data.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+40.0
Technical Innovation+75.0
Evidence Of Traction+87.5
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+522.5
Usefulness Multiplierx0.90
Final Score+470

Project Details

Project URL
heartsmilkbank.org
Description
The Hearts Milk Bank is a pioneering organization dedicated to providing screened donor human milk to babies in need across the UK. Operating as a non-profit entity, the organization aims to support the health and development of premature and sick infants by ensuring they have access to safe, high-quality donor milk. The Hearts Milk Bank collaborates with hospitals, healthcare professionals, and families to facilitate the donation and distribution process, while also promoting research and education on the benefits of human milk. Through its efforts, the organization seeks to improve neonatal care and outcomes, fostering a healthier start for vulnerable infants.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline