Proof of Usefulness Report

The Goods Agency NZ

Analysis completed on 1/26/2026

+156
Proof of Usefulness Score
Gaining Momentum

The Goods Agency is a verifiable small business in New Zealand offering standard digital marketing services. While the agency has a legitimate portfolio (e.g., Dog Zen, Screentime NZ) and a team of ~4-6, the submission suffers from significant hyperbole and inaccuracy. The claim that 'most people have used my product' is demonstrably false for a local boutique agency. The use of 'marketcap' to likely describe lifetime revenue ($500k) indicates a lack of financial precision. As a service-based business with no custom technology or scalability, it scores low on innovation and reach compared to software projects.

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Score Breakdown

Real World Utility+112.5
Audience Reach Impact+5.0
Technical Innovation+0.75
Evidence Of Traction+18.75
Market Timing Relevance+30.0
Functional Completeness+2.5
Subtotal+169.5
Usefulness Multiplierx0.92
Final Score+156

Project Details

Project URL
thegoodsagency.co.nz
Description
At The Goods Agency, we specialise in delivering personalised, effective marketing solutions tailored to New Zealand businesses. Founded by Tymon, with over 13 years of experience in top-tier agencies, we focus on understanding your unique needs and goals to drive real results. Our Services: - Strategy: Custom plans for where and how to advertise effectively. - Ongoing Management: Full management of digital channels, content posting, ads, and optimisation. - Digital Health Check: Assess and improve your digital efforts. - Content Creation: Engaging content tailored to your audience. - Set Up: Comprehensive setup of social media, Google Ads, CRM, email marketing, pixels, and SEO. - Bespoke Services: Custom solutions through our network of experts. - Packages: We also offer strategic packages designed to boost/elevate your business’s marketing efforts with clear, upfront pricing. Let's Chat! Keen to know more about our services and how we work? Get in touch for a no-obligation chat so we can get to know each other and see if we’re the right fit for your business. Let's scale up your business together.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline