Proof of Usefulness Report

The Good Glamm Group

Analysis completed on 2/17/2026

+706
Proof of Usefulness Score
Category Standard

The Good Glamm Group is a verified South Asian D2C unicorn with significant market dominance, comprising major brands (MyGlamm, The Moms Co) and media properties (ScoopWhoop, POPxo). The project demonstrates exceptional real-world utility and massive audience reach. However, the submission quality was notably poor (e.g., claiming reach is 'everyone' and traction is 'most people have used my product'), which negatively impacted the Quality Factors and Response Quality score. Despite the low-effort submission, the verifiable scale (unicorn status, 750+ team, major investors like Amazon/Warburg Pincus) drives a high final score.

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Score Breakdown

Real World Utility+225.00
Audience Reach Impact+190.00
Technical Innovation+72.00
Evidence Of Traction+190.00
Market Timing Relevance+85.00
Functional Completeness+5.00
Subtotal+767
Usefulness Multiplierx0.92
Final Score+706

Project Details

Project URL
goodglamm.com
Description
The Good Glamm Group is a Personal Care Company committed to Inclusive Beauty, Responsible Care & Serving its Community’s Aspirations. The Group’s brands include: - Wyn Beauty by Serena Williams, a clean, high performing, skin loving makeup designed for life and not just a photo finish - MyGlamm, the world’s largest DTC Makeup brand for the South Asian skin tone - The Moms Co, a toxin free & trusted Mom & Baby personal care brand and home to The Mompreneur Program, Asia’s largest platform for mom micro-entrepreneurs - Sirona Hygiene, a personal hygiene brand which through its foundation is working to eradicate Period Poverty in India - Organic Harvest, one of India’s largest 100% organic certified beauty & personal care brands committed to bringing farm to face products to all - St Botanica, which sources the best global ingredients to bring effective experiences & innovation to South Asian skin & hair care regimes. The Group’s brands are powered by a proprietary digital ecosystem of content, influencer & interest-based communities, integrated deeply through data & tech. The Good Media Co is one of South Asia’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini & BabyChakra. The Good Creator Co is one of the world’s largest tech enabled influencer platforms partnering with 1.5 million influencers & creators. The Good Communities is one of the first initiatives by a beauty company to build large deep interest communities centered around inclusive beauty, parenting & sexuality. Established in 2021, The Good Glamm Group became South Asia’s first DTC beauty and personal care brand unicorn. Investors in the Group include leading American PE / VC firms Warburg Pincus, Bessemer Venture Partners and Accel along with global consumer internet leaders Amazon and Prosus (Naspers) and the French beauty conglomerate Groupe L’Occitane. Its operations now span Asia, North America & Middle East.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline