Proof of Usefulness Report

The Fellas Ads

Analysis completed on 2/17/2026

+273
Proof of Usefulness Score
Gaining Momentum

The Fellas Ads is a legitimate, verified performance marketing agency based in Amsterdam (founded ~2020) with estimated annual revenue of ~$2.5M and a team size of 10-30 employees. While the project demonstrates strong real-world utility and verified traction (revenue and positive industry reputation), the submission itself was of very low quality, containing exaggerated claims ('everyone', 'most people') and confused metrics ('marketcap' for revenue). The score reflects the solid underlying business fundamentals adjusted for the service-based (rather than product-based) nature of the entity and the poor submission data.

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Score Breakdown

Real World Utility+93.75
Audience Reach Impact+24.00
Technical Innovation+22.50
Evidence Of Traction+87.50
Market Timing Relevance+30.00
Functional Completeness+2.60
Subtotal+260.35
Usefulness Multiplierx1.05
Final Score+273

Project Details

Project URL
thefellasads.com
Description
We’re The Fellas Ads – a formerly private performance marketing agency based in the center of Amsterdam. Our mission is simple: We help top-notch publishers deliver high-quality leads to advertisers with offers that convert. After more than a decade working across all roles in the industry, our founders developed a deep understanding of how performance marketing works – and how it can be improved. We founded The Fellas because we knew we could serve publishers and advertisers better than we’d ever been served ourselves. Get in touch to find out what makes us different – you’ll be glad you did.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline