Proof of Usefulness Report

The Expresso Company

Analysis completed on 2/17/2026

+431

Proof of Usefulness Score

Certified Problem Solver

The Expresso Company is a verified Miami-based BPO and digital marketing agency operating since 2018. While the submission contained significant exaggerations (claiming 'everyone' as audience and an improbable $75M market cap), external validation confirms a legit service business with ~80 verifiable employees, exceeding the 'Minimal traction' threshold. The score reflects a solid established business (50+ team) heavily penalized for low response quality and lack of technical differentiation.

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Score Breakdown

Real World Utility+187.5

Audience Reach Impact+64

Technical Innovation+22.5

Evidence Of Traction+130

Market Timing Relevance+60

Functional Completeness+5

Subtotal+469

Usefulness Multiplierx0.92

Final Score+431

Project Details

Project URL

expressocompany.com

Description

With over 5 years of experience, The Expresso Company provides customized solutions for all your business needs. Digital Marketing, Sales, Customer Service, or Back Office Support. Expresso Company will help you reach your objectives in a cost-effective manner. The Expresso Company is a 360 outsourcing agency located in Miami, Florida. We offer different services such as Google Ads Management, Social Media Management (Facebook & Instagram), Web Design, Graphic Design, SEO, community management, telesales, telemarketing, customer service, business development, survey and virtual assistance, LinkedIn outreach. Honesty, quality, and commitment are the foundation for all we do. We strive to generate growth opportunities for small and mid-size businesses by creating solid, measurable and successful campaigns.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline