Proof of Usefulness Report

The Cricketer

Analysis completed on 1/24/2026

+52
Proof of Usefulness Score
You're In Business

The project represents 'The Cricketer', a verified and historic media brand (est. 1921) with significant real-world presence (~800k monthly visitors, ~£1.3M revenue). However, the submission quality is critically low, containing demonstrably false claims (e.g., 'most people have used my product', 'restaurants' listed as technology) and nonsensical financial data ('50000 marketcap'). While the entity itself falls into the 'Small but promising' or 'Comparable scale' calibration tier, the score is heavily penalized due to the submission's failure to provide accurate evidence, rendering the proof of usefulness partially invalid.

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Score Breakdown

Real World Utility+20.00
Audience Reach Impact+13.00
Technical Innovation+1.50
Evidence Of Traction+9.38
Market Timing Relevance+6.00
Functional Completeness+0.25
Subtotal+50.13
Usefulness Multiplierx1.03
Final Score+52

Project Details

Project URL
Description
The Cricketer has long established a reputation as the authoritative voice on international, domestic and club cricket, written by people who live the game, for readers who love the game. Founded in 1921 The Cricketer has retained its position as the world’s number one and best-selling cricket magazine. Each issue combines the sharpest cricket minds on the events, teams and players that define the modern era, with a nod to the traditions and values that made our game great. Our mission is to offer an entertaining, informative read, mixing compelling features with gritty analysis and eye-catching design. As the business approaches its centenary it has added exciting assets to an already impressive portfolio that includes CricketArchive, The Cricketer Events and the National Village Cup. Our website, thecricketer.com is the fastest growing cricket website in the UK. With these numbers showing no sign of slowing down, The Cricketer is evolving as rapidly as the game itself.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline