Proof of Usefulness Report

The Compass Crew

Analysis completed on 2/18/2026

+282

Proof of Usefulness Score

Gaining Momentum

The Compass Crew appears to be a legitimate, established marketing agency (founded 2008) servicing non-profits and local businesses, with a plausible lifetime revenue of ~$17M (misidentified as 'marketcap' in the submission). However, the project lacks technical innovation, being a standard service provider rather than a scalable tech venture. The submission quality is low, containing statistically impossible claims ('most people have used my product', 'audience: everyone') which heavily impacted the Traction and Reach scores. The score reflects a stable small business with verifiable existence but limited high-growth tech potential.

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Score Breakdown

Real World Utility+162.5

Audience Reach Impact+20

Technical Innovation+15

Evidence Of Traction+62.5

Market Timing Relevance+50

Functional Completeness+10

Subtotal+320

Usefulness Multiplierx0.88

Final Score+282

Project Details

Project URL

thecompasscrew.com

Description

Make your message matter! Get your campaign or event in front of the right eyeballs. Strategies: Our promotion strategists brainstorm along with your team to devise a smart, original strategy to reach your campaign goals. Campaigns: We design ads, brochures, press releases, etc., and manage the campaign to get your audience interested and invested. Events: To create an immersive event, we book a fitting venue, design/distribute signage, and deliver a captivating program.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline