Proof of Usefulness Report

The Campaign Registry

Analysis completed on 2/18/2026

+686
Proof of Usefulness Score
Category Standard

The Campaign Registry (TCR) is the verified central infrastructure for A2P 10DLC messaging in North America, mandated by major carriers (AT&T, T-Mobile, Verizon). While the submission itself was low-effort (vague claims like 'most people', 'everyone'), external verification confirms the project is a critical industry monopoly with estimated annual revenue of ~$12M-$15M and massive reach. The '17000000' market cap figure likely refers to annual revenue or a specific internal valuation, as the entity was acquired by Kaleyra (and subsequently Tata Communications) as part of deals valued significantly higher ($100M+). The score reflects high utility and traction, penalized by the poor submission quality.

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Score Breakdown

Real World Utility+28.50
Audience Reach Impact+14.40
Technical Innovation+11.25
Evidence Of Traction+16.63
Market Timing Relevance+9.50
Functional Completeness+0.50
Subtotal+80.78
Usefulness Multiplierx0.85
Final Score+686

Project Details

Description
We work with North American mobile operators and companies that are in the messaging business to register Application-to-Person (A2P)text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline