Proof of Usefulness Report

The Brand Promise

Analysis completed on 2/18/2026

+26
Proof of Usefulness Score
You're In Business

The Brand Promise is a legitimate boutique branding and PR agency based in Vietnam, not a technology product. While verifiable external evidence exists (partnerships with Club Med, media coverage), the submission suffers from extreme hyperbole (claiming 'most people' have used the product and an audience of 'everyone'). With zero technical innovation and a service-based model submitted as a tech project, the score is heavily constrained by the lack of scalable technology and the inaccuracy of the claimed metrics.

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Score Breakdown

Real World Utility+12.50
Audience Reach Impact+1.00
Technical Innovation+0.00
Evidence Of Traction+5.00
Market Timing Relevance+4.00
Functional Completeness+1.00
Subtotal+23.5
Usefulness Multiplierx1.10
Final Score+26

Project Details

Project URL
Description
We partner with clients at every level of seniority to build authentic and compelling personal and corporate brands across digital platforms, enabling them to achieve their professional aspirations.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline