The Brand Ignition Co.

The Brand Ignition Co. is a verifiable digital marketing and consulting agency with a legitimate footprint, evidenced by active hiring and the founder's contributions to major publications like The Indian Express. However, the project submission itself was of very poor quality, containing vague claims ('audience: everyone'), false traction statements ('most people have used my product'), and ambiguous metrics ('marketcap: 500000'). While the business has proven utility and a solid client roster (e.g., Ekana, SOIE), it lacks the technical innovation and scalable reach of a software product, resulting in a lower score typical of service-based businesses in a tech evaluation framework.