Proof of Usefulness Report

The Beauty Bag

Analysis completed on 2/18/2026

+10
Proof of Usefulness Score
You're In Business

The project appears to be a traditional import/retail business ('The Beauty Bag') rather than a technology project. External search results link the brand to significant consumer complaints (Trustpilot score ~2/5) and controversies regarding grey market distribution in South Africa. The submission contains grandiose, unverifiable claims ('30 million consumers', 'most people have used my product') and nonsensical metrics ('marketcap: 50000'). There is no evidence of technological innovation, and the 'Team Size' of 125 contradicts the lack of verifiable digital footprint for a tech entity. The project exhibits multiple red flags regarding credibility and execution.

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Score Breakdown

Real World Utility+3.75
Audience Reach Impact+2.0
Technical Innovation+0.0
Evidence Of Traction+2.5
Market Timing Relevance+2.5
Functional Completeness+0.25
Subtotal+11
Usefulness Multiplierx0.91
Final Score+10

Project Details

Project URL
thebeautybagsa.co.za
Description
We know that our Beauty babes want to get their hands on the hottest international brands without the risks of international shipping. That’s why we provide the latest Skincare, Haircare , Beauty and Vitamins hot off the heels of international release, all distributed into over 400 retail stores all who consist of Listed Retailers on the Stock Exchange. The Beauty Bag has a National and International network that spreads across 30 million consumers. We currently distribute brands form USA, United Kingdom , Denmark , France , Australia, Asia , Canada and South Africa. MUAs, beauty bloggers, Instagram celebs and makeup lovers alike head to our platforms as we have build a trusted household name in out selection of cutting edge products from the world’s most coveted brands - hassle free. That’s how we’ve developed lifelong relationships with our customers - both high profile "Grammers and the girls-next-door."

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline