Proof of Usefulness Report

The Agile Brand with Greg Kihlström

Analysis completed on 2/3/2026

+332
Proof of Usefulness Score
Certified Problem Solver

The project represents a legitimate, high-authority MarTech brand with verifiable success (top-ranked podcast, best-selling books, Fortune 500 clients). However, the submission quality is critically low, containing demonstrably false claims ('everyone' audience, 'most people have used my product') and filler data. The score reflects the high real-world utility and verified external traction of the business, heavily penalized by the 'Response Quality' and 'Audience Reach' quality factors due to the submitter's lack of accuracy and effort.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+3.0
Technical Innovation+3.0
Evidence Of Traction+7.5
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+40.5
Usefulness Multiplierx0.82
Final Score+332

Project Details

Description
The home of the award-winning Agile Brand with Greg Kihlström podcast, consulting and speaking on marketing technology, CX, and digital transformation, and publisher of books including the best-selling House of the Customer, the Agile Brand Guide series, and more.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline