Proof of Usefulness Report

The Advertiser

Analysis completed on 1/25/2026

+39
Proof of Usefulness Score
You're In Business

The submission represents 'The Advertiser', a well-established major regional newspaper in South Australia (News Corp). While the entity itself has significant real-world utility, reach, and history, the project submission is of extremely low quality. Key data points are vague (e.g., 'everyone', 'most people'), the revenue metric is nonsensical ('all time marketcap: 2500000'), and the technology description ('Newspapers') lacks the detail required for a technical evaluation. The score reflects the massive gap between the established brand's likely reality and the poor quality of evidence provided in this specific PoU submission.

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Score Breakdown

Real World Utility+35.0
Audience Reach Impact+45.0
Technical Innovation+10.0
Evidence Of Traction+40.0
Market Timing Relevance+40.0
Functional Completeness+5.0
Subtotal+33.5
Usefulness Multiplierx1.15
Final Score+39

Project Details

Description
The Advertiser is published by Advertiser Newspapers Pty Ltd and Advertiser News Weekend Publishing Company Pty Ltd.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline