Proof of Usefulness Report

That Agency

Analysis completed on 2/18/2026

+42
Proof of Usefulness Score
You're In Business

The submission describes 'That Agency,' a legitimate digital marketing firm established in 2004 in West Palm Beach. However, the submission quality is critically flawed, containing highly exaggerated claims (e.g., audience reach 'everyone,' evidence 'most people have used my product') and confusing financial data (citing a 'marketcap' of 75M, likely conflated with the submitter's entity, GoldenStone Acquisition). While the agency is a verifiable, long-standing local business, the submission fails to provide accurate or credible proof of utility, resulting in a low score driven by significant penalties for inaccurate claims.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+2.0
Technical Innovation+3.0
Evidence Of Traction+10.0
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+37.75
Usefulness Multiplierx1.11
Final Score+42

Project Details

Project URL
thatagency.com
Description
Founded in 2004, THAT Agency is an award-winning web design, development and online marketing firm located in sunny West Palm Beach, Florida. We are a collection of talented designers, developers, writers, marketers, strategists, planners and thinkers, working together to achieve one goal: to get you results! Our digital capabilities include, but are not limited to, website design and development, search engine marketing (SEO and pay-per-click) and social media marketing. We work with clients around the world, in a variety of industries- from car dealerships to e-commerce, restaurants to real estate, and B2B to hospitality- to create online marketing presences that yield successful and measurable results. Come on---see what THAT can do for YOU! For more information, visit www.THATagency.com, join us on Facebook at facebook.com/thatagency and follow us on Twitter @THAT_Agency

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline