Tesu

Tesu (tesuindia.com) is a verifiable, operational D2C e-commerce brand specializing in handcrafted, sustainable home décor based in Bhopal, India. While the business is legitimate—evidenced by a functioning storefront, active product listings, and third-party reviews (Trustpilot: 3.1 stars, ~34 reviews)—the project submission itself is of extremely low quality. The submitter ('IronFang') makes hyperbolic and demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone') and uses confusing financial terminology ('marketcap' likely referring to lifetime revenue in INR, ~₹2.5M). The project demonstrates real-world utility in a crowded market but lacks the technical innovation or significant traction required for a higher score. It fits the 'Minimal Traction' calibration bracket.