TENS

Tens is a legitimate, established sunglasses brand (founded 2014) known for 'Instagram-filter' style lenses. While the project has verifiable historical traction—including investment from Sir Richard Branson (2016) and a successful Indiegogo campaign—the submission data is highly inaccurate. The claim of 350 employees contradicts external data showing a team size of ~4, and the brand was acquired by Meander Apparel in 2024, suggesting a small-to-medium enterprise scale rather than the massive reach claimed ('everyone'). The revenue/market cap figure provided ($2.5M) is ambiguous but aligns with a small lifestyle brand. The score reflects a solid real-world product and history, heavily penalized for exaggerated reach and inaccurate submission details.