Proof of Usefulness Report

TechTarget

Analysis completed on 2/17/2026

+796
Proof of Usefulness Score
Unicorn Utility

The project represents TechTarget (now merged with Informa Tech), a publicly traded B2B technology media and data leader established in 1999. With verified revenues exceeding $230M and a team of ~3,000, the project demonstrates exceptional traction and real-world utility in the purchase intent data market. While the submission form contains some low-effort responses (e.g., audience reach: 'everyone', traction: 'most people'), the underlying metrics (50M+ audience, massive revenue, 20+ year history) validate a high score comparable to a 'Unicorn' or public entity scale.

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Score Breakdown

Real World Utility+237.5
Audience Reach Impact+190
Technical Innovation+84
Evidence Of Traction+237.5
Market Timing Relevance+80
Functional Completeness+9
Subtotal+838
Usefulness Multiplierx0.95
Final Score+796

Project Details

Project URL
techtarget.com
Description
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline