Tea Day

Tea Day is a significant brick-and-mortar tea franchise chain in India with verifiable growth (growing from ~65 to 300+ outlets between 2021-2024). While the submission quality was extremely poor (vague claims, missing data), external verification confirms it is a revenue-generating business with mass-market reach comparable to or exceeding the baseline reference in terms of daily user volume. However, as a 'technology project' submission, it lacks technical innovation, relying on a standard F&B franchise model. The high score reflects its strong Real-World Utility and verifiably high Traction, heavily penalized by the lack of technical novelty and poor response quality.