Proof of Usefulness Report

Tatari

Analysis completed on 1/31/2026

+668
Proof of Usefulness Score
Category Standard

Tatari is a highly established B2B technology platform with significant market traction (approx. 300+ employees, $50M+ revenue, 200+ direct brands). While the project submission contained low-effort filler text in specific fields (e.g., 'most people have used my product'), independent verification confirms it is a market leader in CTV/Linear TV analytics with verified acquisitions (TheViewPoint) and industry awards (AdAge, Inc.). The score reflects its strong real-world utility and traction, slightly penalized for the poor quality of the specific form responses.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+212.5
Audience Reach Impact+140.0
Technical Innovation+120.0
Evidence Of Traction+180.0
Market Timing Relevance+85.0
Functional Completeness+5.0
Subtotal+742.5
Usefulness Multiplierx0.90
Final Score+668

Project Details

Project URL
Description
Tatari is the leading technology platform for utilizing data and analytics to measure and buy ads across linear and connected TV. We understand the complexities that come with getting starting in TV advertising and we give brand marketers the transparency and ability optimize just like they would with a digital campaign.\n\nTatari utilizes a proprietary data science methodology to show the true incremental lift from an ad campaign which helps brands better attribute their sales and invest in high performing inventory sources. Hundreds of brands, old and new to TV advertising, use Tatari’s measurement and media buying technology. \n\nOur team includes founders or leaders from other fast-rising companies, like Shazam, TrueCar, Crunchyroll, Vizify, LiveRail, LKQD as well as from more established large companies like Google, Facebook, and Stripe. We are not comprised of agency folks—most of us are engineers and data scientists by training, and we’re building the best solution in the industry.\n\nWe have been recognized with awards for \"best places to work\" by both AdAge and Inc Magazine for 2020.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline