Proof of Usefulness Report

TARGETING

Analysis completed on 2/3/2026

+44
Proof of Usefulness Score
You're In Business

TARGETING (targeting.ao) is a verifiable, active niche news portal covering marketing and business in Angola, showing daily content updates and regional relevance. However, the submission itself is of extremely low quality, containing false claims (e.g., 'most people have used my product', audience 'everyone') and invalid data. While the project has genuine real-world utility for its specific sector, the Proof of Usefulness score is heavily penalized by the lack of credible evidence provided in the submission and the false traction signals.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+4.0
Technical Innovation+3.75
Evidence Of Traction+8.13
Market Timing Relevance+7.0
Functional Completeness+0.25
Subtotal+41.88
Usefulness Multiplierx1.05
Final Score+44

Project Details

Description
Lançado em Setembro de 2022, o TARGETING é um projecto editorial idealizado e executado com o objectivo de celebrar a criatividade e de mapear o movimento das marcas! Um portal de actualização diária que aborda tudo o que as marcas fazem nas áreas de comunicação, marketing, criatividade, empreendedorismo/inovação, digital, tecnologia, negócios, carreiras e capital humano.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline