Proof of Usefulness Report

Taptap Vietnam

Analysis completed on 2/17/2026

+405
Proof of Usefulness Score
Certified Problem Solver

Taptap Vietnam is a legitimate, high-scale loyalty platform backed by major institutional investors (VIG and UOB). While the submission text itself was occasionally low-effort (e.g., claiming 'everyone' as the audience and 'most people' as evidence), external verification confirms it is a significant player in the Vietnamese market with valid claims of millions of users and thousands of merchant partners. The project scores highly on utility, traction, and reach, but is penalized slightly for the poor quality of the specific input responses provided in this submission.

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Score Breakdown

Real World Utility+80.0
Audience Reach Impact+75.0
Technical Innovation+60.0
Evidence Of Traction+85.0
Market Timing Relevance+65.0
Functional Completeness+10.0
Subtotal+375
Usefulness Multiplierx1.08
Final Score+405

Project Details

Project URL
taptap.com.vn
Description
TAPTAP is a trademark of VUI Vietnam! TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3.5M users and 4,500+ partner stores across 15 industries. TAPTAP’s innovative reward platform maximizes customers’ benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 600 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline