Proof of Usefulness Report

Taptap Digital

Analysis completed on 1/31/2026

+551
Proof of Usefulness Score
Industry Mainstay

Taptap Digital is a verifiable, established AdTech company (founded 2010) with significant scale (~100+ employees, estimated $100M+ revenue) and the proprietary 'Sonata' location intelligence platform. While the project entity demonstrates high real-world utility, reach, and traction consistent with a mature technology firm, the submission itself was of extremely low quality (hyperbolic claims, missing data, 'null' revenue). The score reflects the strong market position of the company, heavily adjusted down due to the lack of substantiation in the response and the reliance on external verification.

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Score Breakdown

Real World Utility+160.0
Audience Reach Impact+136.0
Technical Innovation+78.0
Evidence Of Traction+180.0
Market Timing Relevance+56.0
Functional Completeness+2.5
Subtotal+612.5
Usefulness Multiplierx0.9
Final Score+551

Project Details

Project URL
taptapdigital.com
Description
Taptap Digital is a technology-driven company specializing in digital advertising and marketing solutions. With a focus on leveraging data and innovative technology, Taptap Digital offers a range of services designed to optimize advertising strategies and enhance brand visibility across digital platforms. The company provides programmatic advertising solutions, data analytics, and audience insights to help businesses effectively reach and engage their target audiences. By utilizing advanced tools and methodologies, Taptap Digital aims to deliver measurable results and drive growth for its clients in the ever-evolving digital landscape.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline