Proof of Usefulness Report

Talking Monkey Media

Analysis completed on 2/17/2026

+27
Proof of Usefulness Score
You're In Business

Talking Monkey Media is a verified, long-standing (since 2007) digital marketing agency based in Richmond, VA. However, the submission is plagued by significant quality issues and hyperbole. Claims that 'most people have used my product' and an audience reach of 'everyone' are objectively false for a local service business. The revenue metric ('all time marketcap: 2500000') is non-standard and confusing; if interpreted as lifetime revenue, it contradicts the claimed team size of 30 (implying unlivable wages). The project represents a standard service business rather than a scalable technology innovation, resulting in a low score despite its longevity.

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Score Breakdown

Real World Utility+50.0
Audience Reach Impact+10.0
Technical Innovation+5.0
Evidence Of Traction+15.0
Market Timing Relevance+40.0
Functional Completeness+10.0
Subtotal+23.5
Usefulness Multiplierx1.15
Final Score+27

Project Details

Description
Talking Monkey Media is a Richmond-based web and media company with a vested interest in the local business community. We stay tied to the community with our grassroots style of engagement. Working side-by-side with local small businesses and organizations keeps us in tune with what’s going on in Central Virginia.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline