Proof of Usefulness Report

Takeoff Technologies

Analysis completed on 1/31/2026

+315
Proof of Usefulness Score
Certified Problem Solver

Takeoff Technologies was a significant player in the eGrocery micro-fulfillment space, achieving a peak valuation of ~$500M and partnerships with major retailers like Woolworths and Albertsons. However, the company filed for Chapter 11 bankruptcy in May 2024, and its assets were subsequently acquired by Woolworths Group. This submission reflects a 'failed unicorn' status: high historical technical utility and innovation, but a collapsed business model. The submission quality is notably poor (listing 'leadership' as technology and claiming 'everyone' as the audience), which heavily penalized the score via Quality Factors. While the technology remains useful under new ownership, the standalone project has failed.

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Score Breakdown

Real World Utility+106.25
Audience Reach Impact+70.00
Technical Innovation+67.50
Evidence Of Traction+62.50
Market Timing Relevance+20.00
Functional Completeness+5.00
Subtotal+331.25
Usefulness Multiplierx0.95
Final Score+315

Project Details

Project URL
takeoff.com
Description
We are a dedicated team of professionals with a passion for grocery.\nOur eGrocery solution was created with the grocer and the shopper in mind. Grocery is an incredibly complex industry, and bringing groceries online presents a number of unique challenges. We don’t let that stop us! Our team is on a mission to transform the grocery industry for the better.\nTakeoff was founded in the fall of 2016 by José Vicente Aguerrevere and Max Pedró. Both Max and José bring a wealth of knowledge and passion for grocery from over a decade of executive experience in the grocery industry. Since then, Takeoff has flourished. We are at over 300 employees and growing!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline