Proof of Usefulness Report

Take Two Media

Analysis completed on 2/17/2026

+28
Proof of Usefulness Score
You're In Business

The submission presents a legitimate but small local video production agency based in Adelaide, South Australia ('Take Two Media'), but utilizes highly exaggerated or hallucinated metrics likely confused with the global gaming giant 'Take-Two Interactive'. While the agency exists and has verifiable local clients (e.g., Maxwell Wines), the claims that 'everyone' is the audience and 'most people have used my product' are objectively false. Furthermore, this is a service-based business with no discernible proprietary technology, making it a poor fit for a technology evaluation framework. The submission quality is critically low due to these discrepancies.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+10
Technical Innovation+5
Evidence Of Traction+30
Market Timing Relevance+50
Functional Completeness+10
Subtotal+25.38
Usefulness Multiplierx1.12
Final Score+28

Project Details

Description
We believe that every successful business has a story to tell. But before we help to shape yours, let us share a little bit of our story. Established in 2019 in beautiful Adelaide, South Australia, we are a film production company founded by our two directors, Wei and Grace. Crossing paths at university, they’ve been tied as colleagues, client-contractors and friends ever since. They recognized their complementary strengths while working alongside each other before entering the realm of the film industry. Drawing on Wei’s experience in Wine Marketing and Grace’s in filmmaking, it felt natural to join forces and launch Take Two Media. Our first project kicked off as Mark Maxwell (of Maxwell Wines) declared with a warm smile “Let’s get this show on the road!” We were incredibly lucky to be so supported by the wine industry at the beginning of our journey, and still consider the wine industry our comfortable, safe and warm home base. Post inception, we deep dove into a number of industries across the private and public sectors, helping those in Tertiary Education and Tourism, International Trading and Renewable Energy and more communicate key messaging with their audiences. Along the way, we’ve built strong professional relationships with our clients and industry partners based on trust and shared objectives. The content we’ve created has proven effective in each target market, whether state, national or global.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline