Proof of Usefulness Report

Tailwind

Analysis completed on 1/31/2026

+622
Proof of Usefulness Score
Category Standard

Tailwind (tailwindapp.com) is a widely recognized market leader in social media scheduling (specifically Pinterest and Instagram) with over a decade of operation, ~80 employees, and estimated annual revenue of ~$8.6M. While the project itself demonstrates exceptional Real-World Utility and Audience Reach, the submission quality was extremely poor (e.g., claiming 'most people have used my product' and 'everyone' as the audience). The score reflects the high intrinsic value and verifiable traction of the business, heavily penalized by low Quality Factors due to the lazy and unsubstantiated data provided in the submission form.

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Score Breakdown

Real World Utility225.0 (Score: 90 × Q: 1.0)
Audience Reach Impact119.0 (Score: 85 × Q: 0.7)
Technical Innovation112.5 (Score: 75 × Q: 1.0)
Evidence Of Traction135.0 (Score: 90 × Q: 0.6)
Market Timing Relevance80.0 (Score: 80 × Q: 1.0)
Functional Completeness5.0 (Score: 20 × Q: 0.5)
Subtotal+676.5
Usefulness Multiplierx0.92
Final Score+622

Project Details

Project URL
Description
At Tailwind, our mission is to make world-class marketing easy for everyone. More than 1 million businesses rely on Tailwind to help drive marketing ROI. \n\nOur innovative tools aim to simplify the complexities of digital marketing and make it accessible and approachable for any small business -- automating the most difficult parts to make anyone feel like they have a marketing team at their side. \n\nOur tools empower members to answer their toughest marketing questions, like \"Where do I start?\

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline