Proof of Usefulness Report

Taboola

Analysis completed on 2/17/2026

+868
Proof of Usefulness Score
Unicorn Utility

Project is identified as Taboola, a publicly traded advertising giant (NASDAQ: TBLA) with verified annual revenue of ~$1.88B and massive global reach (600M+ DAU). While the submission contains significant inaccuracies (e.g., stating market cap as 17M instead of ~$1B, inflating team size to 7,500) and low-effort descriptions, the underlying entity's scale, utility, and traction are exceptionally high and independently verifiable. The low quality of the submission data severely impacted the Response Quality score but was overridden by external verification for Traction and Reach.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+26.0
Technical Innovation+12.0
Evidence Of Traction+32.5
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+100.75
Usefulness Multiplierx0.86
Final Score+868

Project Details

Project URL
taboola.com
Description
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline