Proof of Usefulness Report

T2 Advertising

Analysis completed on 2/18/2026

+336
Proof of Usefulness Score
Certified Problem Solver

T2 Advertising is a verifiable Direct Response TV (DRTV) agency with significant clients (e.g., Credit Karma, Ring) identified through external search, despite the submission failing to list them. The project demonstrates strong real-world utility as a service business but lacks proprietary technical innovation, relying on standard attribution analytics. The submission quality was poor, containing vague claims ('everyone', 'most people') and misused financial terms ('marketcap'), which significantly penalized the score.

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Score Breakdown

Real World Utility+75.00
Audience Reach Impact+25.00
Technical Innovation+20.00
Evidence Of Traction+30.00
Market Timing Relevance+50.00
Functional Completeness+5.00
Subtotal+205
Usefulness Multiplierx0.85
Final Score+336

Project Details

Project URL
t2adv.com
Description
Our proven process combines media + metrics with the speed of digital to find you new customers at lower CPA’s using hyper-focused Direct Response TV (DRTV). Media T2’s proven formula of moving TV at the speed of digital get results. Right message, Right Audience, Right Time and at the Right Rate. Metrics T2's minute by minute (MBM) and Daily TV Attribution analysis digs into what’s working (& what’s not) across creative, outlet, daypart, day of week and program. We monitor, analyze, manage, and optimize it all. Speed Data is cool, moving on it quickly is essential in driving profitable ROIs. Aren’t you tired of the same slow delivery from your agency? Ready For A Change? Contact us today and we'll explain the secret.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline