System Loco is a legitimate, high-growth supply chain IoT company (UK-based) with verifiable traction, including £14.9M in recent annual revenue and a ranking of #28 on the Sunday Times 100 Tech list. The company has deployed over 3 million devices for critical sectors like pharmaceuticals and perishables. However, the submission itself was of extremely low quality, containing lazy, inaccurate, and generic responses (e.g., Audience Reach: 'everyone', Revenue: 'marketcap: 2500000'). While the underlying business is strong (Scale-up level), the score is heavily penalized due to the poor quality of the submission and the discrepancy between the submitted data and verified reality.
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