Proof of Usefulness Report

Swell Mtl

Analysis completed on 1/25/2026

+15
Proof of Usefulness Score
You're In Business

Swell Mtl appears to be a small, local marketing collective with minimal digital footprint, contradicting the exaggerated traction claims in the submission. The project has been active since 2017 but reports confusing financial metrics ('marketcap: 500000') which likely indicate low revenue relative to the team size and age. The claim that 'most people have used my product' is factually incorrect for a niche agency. The submission lacks verifiable evidence of reach, innovation, or significant utility beyond standard consulting services.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+2.5
Technical Innovation+2.5
Evidence Of Traction+5.0
Market Timing Relevance+30.0
Functional Completeness+5.0
Subtotal+12.8
Usefulness Multiplierx1.15
Final Score+15

Project Details

Project URL
swellmtl.co
Description
A growth marketing & design hub for tech-driven companies. A collective of experienced independent talents, working with companies in the entertainment, retail & innovation sector. We develop teams who are effective at creative thinking, problem solving and innovating for each one of our clients. In every project we pursue, we inject passion and smart thinking to help businesses exceed their expectations. Ultimately, we introduce sound practices to our clients to ensure their long-term autonomy. Our Services - Brand experience strategy & implementation - Marketing business strategy - Growth marketing strategy & implementation - Innovation & funding coaching - Collaboration & process coaching The industries we love: - Innovative environmental Tech - Health Tech - Smart cities Tech - Entertainment - Food - Education - Retail & Marketplace

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline