Proof of Usefulness Report

Swayable

Analysis completed on 1/31/2026

+568
Proof of Usefulness Score
Industry Mainstay

Swayable is a verified, high-value B2B platform (YC W18, est. $7M+ revenue) using causal AI/RCTs for ad pre-testing. While the project itself demonstrates strong product-market fit, technical innovation, and significant traction with major political and commercial clients, the submission quality was extremely poor (containing false claims like 'everyone' and 'marketcap: null'). The score reflects the high intrinsic value of the business, heavily penalized by the lack of credible evidence provided in the submission form.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+60.0
Technical Innovation+127.5
Evidence Of Traction+100.0
Market Timing Relevance+95.0
Functional Completeness+2.5
Subtotal+597.5
Usefulness Multiplierx0.95
Final Score+568

Project Details

Project URL
swayable.com
Description
Swayable is building the future of advertising research by helping to measure the impact of the world's most important messages. Our research technology platform is used by some of the world’s most important organizations, including brands, agencies, nonprofits and progressive political campaigns to perform creative and copy pre-testing for marketing campaigns. Clients benefit from results in 24 hours, gold standard scientific methodology, and up to 100% ROI on their media campaigns.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline