Proof of Usefulness Report

Surf and Sales

Analysis completed on 2/18/2026

+270
Proof of Usefulness Score
Gaining Momentum

Surf and Sales is a legitimate, well-regarded boutique event brand and podcast in the B2B sales niche, founded by industry veterans Scott Leese and Richard Harris. While the business itself has proven viability and a strong community reputation, the project submission was of very poor quality. The submission contained placeholder text (e.g., name 'CrimsonClaw'), blatantly false traction claims ('most people have used my product'), and inaccurate reach data ('everyone'). The score reflects the legitimate value of the underlying business, heavily penalized for the lack of verifiable data in the submission and the non-technical nature of the project (service/events business vs. software).

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Score Breakdown

Real World Utility+15.0
Audience Reach Impact+2.0
Technical Innovation+1.5
Evidence Of Traction+5.0
Market Timing Relevance+8.0
Functional Completeness+0.25
Subtotal+317.5
Usefulness Multiplierx0.85
Final Score+270

Project Details

Project URL
Description
The idea for Surf & Sales came during a family vacation in Costa Rica. Nobody wants to spend their vacation talking about work. But sitting on a pristine, golden beach enjoying a well-earned tequila after an evening surf session, Scott Leese and Richard Harris turned to their shared passion for sales. It was undeniable: in that setting, thousands of miles away from the office, the ideas, insights, and inspiration simply flowed much more freely. They were thinking creatively, challenging each other, covering new ground. Then it hit them - what if they planned a surf trip not to escape work, but to embrace it, explore it, and build relationships with others? And what if they surrounded themselves with a small, select group of peers and aspiring sales leaders from around the world, to share not only their knowledge but also the kind of life experience that builds relationships that last? And what if it all took place in paradise, against the backdrop of learning (or just enjoying!) one of the most challenging and rewarding sports on earth? The answer was simple - it had to happen. They asked long-time friend, avid surfer, and business leader Jeff Coleman to join the team and take the lead on creating a world-class guest experience, and Surf & Sales was born. The Surf and Sales events have all quickly sold out and exceeded expectations. We have forged lifelong friendships, generated new business ideas and opportunities, and created incredible memories in and out of the water. There’s much more to come, and we hope you’ll join us for the ride!

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline