Proof of Usefulness Report

Supermetrics

Analysis completed on 1/30/2026

+757
Proof of Usefulness Score
Unicorn Utility

Supermetrics is a verifiable market leader in marketing data integration with significant scale (€55M+ revenue, 400+ employees, 17k+ customers). While the submission itself was low-quality (lazy responses, generic claims), external validation confirms exceptional traction and high real-world utility. The project scores highly on traction and utility, but receives a severe penalty for response quality and a conservative randomization factor due to the disconnect between the submitter's effort and the company's actual stature.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+170.0
Technical Innovation+112.5
Evidence Of Traction+356.25
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+946.25
Usefulness Multiplierx0.80
Final Score+757

Project Details

Project URL
supermetrics.com
Description
Supermetrics, accessible via supermetrics.com, is a leading data integration and analytics company that specializes in simplifying the process of data collection and reporting for marketing professionals. Founded in 2013, the company provides tools that help businesses pull data from various marketing platforms such as Google Analytics, Facebook Ads, and LinkedIn into a single location, like Google Sheets, Excel, or data warehouses. This enables marketers to streamline their reporting processes, gain insights, and make data-driven decisions more efficiently. Supermetrics is known for its user-friendly interface and robust integration capabilities, making it a popular choice among digital marketers and agencies worldwide.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline