Proof of Usefulness Report

Sunderland Shorts Film Festival

Analysis completed on 1/25/2026

+67
Proof of Usefulness Score
You're In Business

Sunderland Shorts Film Festival is a legitimate, well-established event (10+ years) with high industry validation (BIFA Qualifying, Top 100 FilmFreeway). However, the project scores lower on the Proof of Usefulness scale due to its non-technical nature, niche regional reach, and a poor quality submission that included hyperbolic false claims (e.g., 'most people have used my product') and confusing financial metrics ('marketcap'). While the real-world utility for its specific audience is high, it lacks the scale and technical innovation typically sought in this evaluation framework.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+7.2
Technical Innovation+1.5
Evidence Of Traction+25.5
Market Timing Relevance+5
Functional Completeness+0.5
Subtotal+60.95
Usefulness Multiplierx1.1
Final Score+67

Project Details

Description
Sunderland Shorts Film Festival has been an inclusive community for filmmakers and film lovers since our launch in 2015 and we are dedicated to showcasing the best short films from around the world here in the North East of England. We are proud to be a BIFA (British Independent Film Awards) Qualifying Film Festival as well as a "Top 100 Best Reviewed" event on FilmFreeway from over 13,000 festivals worldwide.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline