Proof of Usefulness Report

Sum Digital

Analysis completed on 1/30/2026

+332
Proof of Usefulness Score
Certified Problem Solver

Sum Digital is a verifiable, established digital marketing agency (founded 2005) managing significant ad spend ($250k-$25M) for ecommerce brands. While the project itself has strong real-world utility and verified traction (Meta Disruptors program, long operational history), the submission quality was extremely poor, containing lazy placeholder text ('most people have used my product', 'everyone'). The score reflects the legitimacy of the business heavily penalized by the lack of effort in the submission data.

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Score Breakdown

Real World Utility+150.0
Audience Reach Impact+48.0
Technical Innovation+24.0
Evidence Of Traction+87.5
Market Timing Relevance+48.0
Functional Completeness+2.5
Subtotal+360
Usefulness Multiplierx0.92
Final Score+332

Project Details

Project URL
sumdigital.com
Description
Sum Digital helps advertisers scale their Meta Ads, Google Ads, and TikTok Ads programs. We are experts at digital advertising, and we manage ad spend ranging from $250k to $25 million annually per advertiser.\n\nWe also manage other channels such as Bing Ads, SnapChat Ads, Pinterest Ads, and a few others, but generally, all the scale and all the fun is in Meta, Google, and TikTok. We currently manage several clients who are part of the Facebook 'Disruptors' program.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline