Sui

Sui is a legitimate sustainable fashion brand ('wearesui.com') operating in the slow fashion sector. However, the submission quality is critically low, containing demonstrably false claims (e.g., 'most people have used my product' and audience reach of 'everyone'). While the underlying business has verifiable niche presence (social media followers, e-commerce operations), the submitted metrics regarding team size (350) and revenue ('marketcap' confusion) lack credibility. The score reflects a small-scale D2C operation severely penalized for unreliable input data.