Proof of Usefulness Report

Studio Payne

Analysis completed on 2/17/2026

+260
Proof of Usefulness Score
Gaining Momentum

Studio Payne is a verified, award-winning design agency based in Melbourne, confirmed as an AFR Fast Starter (2022) with verifiable revenue growth (~$1.3M+). While the project itself is legitimate and successful in the B2B creative sector, the submission quality was exceptionally poor, containing exaggerated claims ('everyone' reach, 'most people have used my product') and vague data. The high traction score reflects external verification of their awards and market position, balancing out the low response quality and limited technical novelty of a service-based business.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+6.0
Technical Innovation+4.5
Evidence Of Traction+31.9
Market Timing Relevance+6.0
Functional Completeness+0.25
Subtotal+68.65
Usefulness Multiplierx0.95
Final Score+260

Project Details

Project URL
Description
An independent creative studio that harnesses culture and storytelling to craft ideas that inspire clients and bring their visions to life. Melbourne Mid-Sized Design Studio of the Year 2023 Australian Financial Review Fast Starters 2022

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline