Proof of Usefulness Report

Structured Agency

Analysis completed on 1/30/2026

+550
Proof of Usefulness Score
Industry Mainstay

Structured Agency is a verified, high-performance e-commerce marketing agency with significant market presence, despite a low-quality submission. External validation confirms a team of 50+ professionals (contrary to the '2-5' claimed) and verified revenue impact of over $200M for clients. Led by industry figures Nick Shackelford and Chase Dimond, the project demonstrates high real-world utility and strong traction. The score reflects the project's actual large-scale success (aligned with the 400–700+ calibration for established firms) but is penalized slightly for the lack of evidence provided in the input form.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+100.0
Technical Innovation+45.0
Evidence Of Traction+180.0
Market Timing Relevance+85.0
Functional Completeness+2.5
Subtotal+625
Usefulness Multiplierx0.88
Final Score+550

Project Details

Description
Listen, you've probably read a lot of company bio’s. So let’s get to the point. Structured isn’t like the other digital marketing agencies out there, we ACTUALLY give a Sh*t. \n\nWe started with a dream and the passion to drive it. Our Co-Founders, Nick Shackelford and Jake Schmidt, are a modern day Batman and Robin. They saw a need for a dream team of experts and creatives who are in love with the work. A team that would produce the high performing creative and strategy needs to achieve our clients’ visions of growth. Founded in 2017, they started the build that is now Structured Agency with a Paid Social team. Fast forward to 2019, Structured and Boundless Labs teamed up to make the incredible group of Partners we have today: Chase Dimond, David Bozin, and Amelia Blackwell. The merger joined the forces of our Acquisition and Retention teams. \n\nOur company mission: growth for our team, clients, and firm. Our company culture: we strive to hire the best and we value personal integrity, the ability to grind, high performance (in other words excellence), respect, inclusion, and true collaboration. Two more company acquisitions down, we have proven growth for our clients, we are an extension of their brands––a fun team they can always count on to give solid direction, strategic insight, and passionate hard work.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline