Proof of Usefulness Report

Storyly

Analysis completed on 2/17/2026

+639
Proof of Usefulness Score
Category Standard

Storyly is a high-traction B2B SaaS platform with significant market penetration (400+ enterprise brands including United Airlines and McDonald's). The project demonstrates strong real-world utility by addressing mobile engagement retention. While the submission data contained some lazy entries (e.g., 'most people have used my product'), the verifiable descriptive evidence, team size (125), and client roster place this project in the 'Much Larger Scale' category, justifying a high score relative to the calibration baseline.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+128.0
Technical Innovation+97.5
Evidence Of Traction+180.0
Market Timing Relevance+80.0
Functional Completeness+12.0
Subtotal+710
Usefulness Multiplierx0.90
Final Score+639

Project Details

Project URL
Description
Storyly is a pioneering content experience platform, enabling brands to create compelling in-app and web experiences that inspire customers to take desired actions. With full-screen content at the core, Storyly equips marketers with dynamic channels for personalization, interactivity, and shoppable media. These powerful capabilities drive engagement, enhance product and campaign discovery, and encourage customer actions, ultimately leading to revenue growth. Storyly also empowers marketers with zero-party data for audience segmentation and simplifies content creation with its intuitive studio and AI-powered automation. Storyly is trusted by over 400 brands in more than 40 countries, including but not limited to Domino’s Pizza, Turkish Airlines, United Airlines, McDonald’s, New Look, Decathlon, Swisscom, Footasylum, Idealo, and Rossmann. Headquartered in New York, USA, Storyly has offices in London, Amsterdam, Zurich, Tel Aviv, Buenos Aires, Istanbul, and Ankara. Recognitions: 💎 Content Distribution Europe Leader and Enterprise Leader in G2 2024 Spring Report 💎 Content Creation EMEA Leader in G2 2024 Spring Report 💎 Mobile Marketing Momentum Leader in G2 2023 Fall Report 💎 Most Effective Mobile Marketing Platform and Most Effective eCommerce App Campaign in Effective Mobile Marketing Awards 2022 We are on a mission to unlock new channels on mobile to spark creativity. Hit the "Follow" button to join the Storyly community to explore and get inspired!

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline