Proof of Usefulness Report

Stohn Consulting LLC

Analysis completed on 2/5/2026

+11
Proof of Usefulness Score
You're In Business

The submission describes a long-standing personal consulting and web marketing portfolio (Stohn.io) established in 2001. While the longevity is notable, the submission suffers significantly from hyperbolic and unverifiable claims (e.g., audience reach is 'everyone', traction claim that 'most people have used my product'). The reported 'marketcap' of 500,000 appears to refer to lifetime revenue or asset valuation over 20+ years, indicating a small-scale operation rather than a high-growth tech venture. The lack of specific technical innovation and the generic nature of the services described result in a low Proof of Usefulness score compared to the calibration benchmark.

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Score Breakdown

Real World Utility+3.75
Audience Reach Impact+1.0
Technical Innovation+0.75
Evidence Of Traction+2.5
Market Timing Relevance+4.0
Functional Completeness+0.25
Subtotal+12.25
Usefulness Multiplierx0.91
Final Score+11

Project Details

Project URL
stohn.io
Description
Welcome to Stohn Consulting! My name is Jason and I created Stohn in 2001 with the intention of using the site as my hub for my freelance web design business. Shortly after creating my business, I jumped into a new online marketing business so my plans as a freelancer were placed on hold. Stohn has had a number of face lifts from a freelance site, tracking software, domaining biz and now I have settled down and turned it into a web marketing blog where I can share my 15 years of online experience and my current online ventures. Over the years I have acquired skills in graphic design, php developing, SEO marketing, social media, affiliate marketing, PPC advertising, domaining, eCommerce, blogging and pretty much anything else related to building a successful online presence. I have had many successful business ventures and even more failures however without my many failures I would have never had any success. Currently I spend my days consulting for a popular online affiliate network and managing my two sites TypoAssassin.com and iClickTracks.com. I always look forward to making new connections so if you have new ideas, suggestions and creative strategies feel free to contact me.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline