Proof of Usefulness Report

Steel Media Ltd.

Analysis completed on 2/18/2026

+365
Proof of Usefulness Score
Certified Problem Solver

Steel Media Ltd. is a highly established entity in the mobile gaming media and events space, operating the industry-leading brand PocketGamer. Validated by a 2019 acquisition by Enthusiast Gaming (TSX.V: EGLX) and a 15+ year operational history. The project demonstrates exceptional traction with over 25,000 professional event attendees and millions of monthly readers. However, the submission itself suffers from low-effort responses in key data fields (e.g., 'most people have used my product', 'everyone'), which negatively impacts the response quality score. Technical innovation is moderate as it relies on standard publishing and event service models rather than proprietary technology.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+90.0
Technical Innovation+40.0
Evidence Of Traction+95.0
Market Timing Relevance+75.0
Functional Completeness+10.0
Subtotal+395
Usefulness Multiplierx0.92
Final Score+365

Project Details

Project URL
Description
Steel Media Ltd is a consumer and b2b technology publisher and events company based in the UK. Founded in 2005 with a focus on quality editorial, our biggest consumer brand is PocketGamer.com, the longest running and biggest games site dedicated to the mobile and handheld scene. Steel Media Ltd also publishes a range of b2b sites, including mobile-focussed PocketGamer.biz, PCGamesInsider.biz, plus recent additions InfluencerUpdate.biz and BlockchainGamer.biz. As part of our continued commitment to the international games industry, Steel Media Ltd runs multiple conferences, pitching events, networking evenings and parties throughout the year, in many parts of the world. Our flagship event is Europe's biggest b2b mobile games industry conference, Pocket Gamer Connects. More than 25,000 industry professionals have attended this world-renowned conference series since 2014. Since then, the roadshow has landed in the UK, the USA, Canada, Finland, Hong Kong, Jordan and India. On average, delegates from more than 50 countries attend each event. Not only have previous delegates voted Connects the 'best value conference', but 97% would recommend it to a colleague. For the first time in 2020, an online-only version of Pocket Gamer Connects joined the schedule in the form of PGC Digital. Find out more at www.pgconnects.com. Since 2019, Steel Media Ltd has been part of Enthusiast Gaming. Enthusiast Gaming (TSX.V: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is building the world’s largest network of communities for gamers and esports fans. Already the largest gaming network in North America and the United Kingdom, its business is comprised of three main pillars: Media, Events and Esports. Enthusiast Gaming’s digital media platform includes 100+ gaming related websites and 900 YouTube channels which collectively reach 150 million visitors monthly. For more information, visit www.enthusiastgaming.com.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline