Proof of Usefulness Report

Start with Data

Analysis completed on 1/30/2026

+25
Proof of Usefulness Score
You're In Business

The submission describes a UK-based data consultancy ('Start with Data') but is submitted under the name 'IronWing' with contradictory or exaggerated metadata (e.g., audience 'everyone', traction 'most people have used my product'). While the team size of 17 suggests a legitimate operating small business, the lack of verifiable digital metrics, the service-based nature of the entity (vs. a scalable tech product), and the low quality of the submission data result in a score reflecting minimal verified digital traction.

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Score Breakdown

Real World Utility+12.00
Audience Reach Impact+1.00
Technical Innovation+0.75
Evidence Of Traction+3.75
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+22.75
Usefulness Multiplierx1.12
Final Score+25

Project Details

Project URL
startwithdata.co.uk
Description
Start with Data started out as a product data technology consultancy specialising in PIM technology platform evaluation, selection and due diligence, working with a number of clients in the retail, distribution \u0026 FMCG sectors.\n\nWhile collaborating with these companies we were asked to work on larger and broader strategic product data management initiatives, so we developed and refined our services. We shape product data management strategies and advise on business processes, data governance and technology for Product Information Management (PIM) and MDM. \n\nIn 2020, recognising the need to deliver product management technology as well as strategy consultancy, we expanded our technology implementation capability across a number of solution partners and a permanent Centre of Excellence.\n\nOur CEO, Ben Adams has a history of driving value for businesses through product data management. We have a broad network of expert consultants across strategy, data governance and technology.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline