Proof of Usefulness Report

StackAdapt

Analysis completed on 2/11/2026

+811
Proof of Usefulness Score
Unicorn Utility

StackAdapt is a verified 'Unicorn' in the ad-tech space (valued at ~$2.5B with ~$500M revenue), recognized as the #1 DSP on G2. While the submission itself contained data errors (incorrect team size, nonsensical revenue figures, and lazy text responses), the underlying platform's real-world utility, massive reach, and proven market dominance justify a high score. The project is a major industry player, despite the low-quality entry form.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+237.5
Audience Reach Impact+190.0
Technical Innovation+135.0
Evidence Of Traction+297.0
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+954.5
Usefulness Multiplierx0.85
Final Score+811

Project Details

Project URL
Description
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Our state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years with over hundreds of reviews, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2. StackAdapt was also recognized as an Enterprise Fast 15 winner as part of the Technology Fast 50™ program in 2024 and is one of Ad Age’s Best Places to Work in 2024. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and client support across North America, EMEA, APAC, and LATAM.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline