Proof of Usefulness Report

Spyglass

Analysis completed on 2/16/2026

+34
Proof of Usefulness Score
You're In Business

The submission conflates two distinct entities: 'Spyglass Creative' (the URL provided, a boutique branding agency) and 'The SpyGlass Group' (a telecom expense firm with ~125 employees). The description matches the agency, but the team size and 'marketcap' likely belong to the telecom firm or are erroneous. Claims that 'most people have used my product' and 'everyone' is the audience are demonstrably false for a B2B consultancy. While the agency has a respectable 20+ year history and high-profile clients (e.g., Best Buy), the submission's inaccuracies and lack of scalable technology result in a low score suitable for a traditional service business with poor submission quality.

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Score Breakdown

Real World Utility+13.13
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+6.25
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+27.38
Usefulness Multiplierx1.24
Final Score+34

Project Details

Project URL
spyglasscreative.com
Description
Spyglass is a strategic brand consultancy that partners with courageous leaders to solve mission-critical brand and marketing challenges. Founded in 2001, Spyglass helps companies and industries that are in transition move past incremental change – to quantum leap success. We do this through our proven and affordable rapid brand strategy and go-to-market approach, that helps define a company’s fundamental story and unique value – then brand, market and sell like a “Fortune 500” for a fraction of typical agency fees and time. From global corporate brand initiatives, to effective sales team messaging, Spyglass helps leaders at companies get beyond ordinary change. Reach out to find out how we can partner.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline