Proof of Usefulness Report

Sputnik Marketing

Analysis completed on 1/24/2026

+11
Proof of Usefulness Score
You're In Business

Sputnik Marketing appears to be a genuine but small local digital marketing agency based in Folkestone, Kent, verified via third-party directories (Cylex, EireDigital). However, the submission quality is critically low, characterized by a non-professional alias ('FrostWing'), verifiable falsehoods regarding traction ('most people have used my product'), and misuse of financial terminology ('marketcap' for a consultancy). While the business exists, the evidence provided suggests a low-effort entry with minimal verified impact beyond a hyper-local context.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+5.0
Audience Reach Impact+0.5
Technical Innovation+0.0
Evidence Of Traction+2.5
Market Timing Relevance+2.0
Functional Completeness+0.25
Subtotal+10.25
Usefulness Multiplierx1.08
Final Score+11

Project Details

Project URL
sputnikmarketing.co.uk
Description
Digital marketing consultant based in Kent and serving businesses throughout the UK. I specialise in integrated digital marketing utilising PPC, SEO and Paid Social Media channels. I can help you build and grow your online presence, improve your brand awareness, and increase conversion rate. My digital marketing strategy is devised on a deep understanding of your business and informed by data, so it is completely tailored to you and designed for success.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline