Proof of Usefulness Report

springbig

Analysis completed on 1/30/2026

+589
Proof of Usefulness Score
Industry Mainstay

Springbig is a publicly traded (OTC: SBIG) marketing platform for the cannabis industry with significant scale ($25M+ annual revenue, ~100 employees, 1,300+ clients). While the submission contained hyperbolic and low-quality claims ('everyone', 'most people'), external verification confirms high real-world utility and deep market penetration. The score reflects its established traction and revenue generation, positioned well above the calibration baseline (HackerNoon), though penalized for current financial distress (micro-cap valuation) and poor submission quality.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+12.00
Technical Innovation+9.00
Evidence Of Traction+18.00
Market Timing Relevance+4.00
Functional Completeness+0.50
Subtotal+64.75
Usefulness Multiplierx0.91
Final Score+589

Project Details

Project URL
springbig.com
Description
springBIG is a customer engagement and marketing platform for cannabis dispensaries and brands. Through our data-driven approach to turn visitors into loyal customers, our products include loyalty and rewards, personalized messaging, and analytics. As the only cannabis marketing platform engineered with dispensaries owners, springBIG is the perfect solution for a dispensary, and we have the results to prove it: on average a springBIG dispensary sees a 20% boost in foot traffic after each campaign sent, and an ROI on their full- year contract within the first 4 weeks.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline