Proof of Usefulness Report

Spreckley

Analysis completed on 2/13/2026

+46
Proof of Usefulness Score
You're In Business

Spreckley is a verified, long-standing (est. 1983) B2B public relations agency based in London, specializing in technology, fintech, and healthcare. However, the project submission contains significant inaccuracies and 'spam-like' data that severely damage its credibility. The submission lists the name as 'ShadowGale' rather than the agency name, claims the audience is 'everyone' (factually false for a B2B niche), and asserts 'most people have used my product' (untrue). External verification confirms a team size of ~36 (vs claimed 125) and a standard agency model. The score reflects the legitimacy of the underlying business heavily penalized by the low-quality, inaccurate submission data.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+4.00
Technical Innovation+1.13
Evidence Of Traction+10.00
Market Timing Relevance+5.00
Functional Completeness+0.25
Subtotal+41.63
Usefulness Multiplierx1.1
Final Score+46

Project Details

Project URL
Description
Digital transformation and business continuity are at the heart of our creative, integrated and content-driven PR campaigns. Our expert teams of technology media PR consultants and experienced content strategists produce exceptional work for clients across the enterprise technology sector as well as financial/fintech, health/medtech and retail/retailtech markets. Our clients range from major international companies and brands to smaller specialist businesses. We provide PR and much more - ranging from print, broadcast and online media campaigns to integrated marketing communications and design. Internationally, we can extend our campaigns to any country through our local partners via the GlobalCom network.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline